At Balenciaga and Kering, we recognize the importance of your privacy and are committed to treating your personal information with strict confidentiality and integrity across our worldwide e-commerce platform and boutique salon network.
1. WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?
This Customer Privacy Policy describes how Balenciaga SAS and our affiliated luxury group companies ("Balenciaga", "we", "us", "our") collect, process, store, share, and protect information relating to identified or identifiable natural persons ("Personal Information") when interacting with our online boutique, mobile touchpoints, and retail boutiques.
Other supplemental privacy notices or regional terms may apply depending on your location of residence or specific service usage.
2. WHAT SPECIFIC TERMS APPLY TO YOU DEPENDING ON YOUR COUNTRY OF RESIDENCE?
Depending on where you live or where you access our Services from (including Australia, European Economic Area, United Kingdom, United States/California, Vietnam, China, and South Korea), specific statutory rights and disclosures apply under local data privacy frameworks (e.g. GDPR, UK Data Protection Act, California CCPA/CPRA).
3. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?
The joint data controllers for the collection and processing of your Personal Information are:
- Balenciaga S.A.S., a French simplified joint stock company, registered with the Paris Trade and Companies Register under no. 775 668 122, with headquarters at 16-18, rue Vaneau, 75007 Paris, France.
- Kering S.A., the parent company of the Kering Luxury Group, 40 rue de Sèvres, 75007 Paris, France.
- The local Balenciaga affiliate or subsidiary operating the boutique or fulfilling sales transactions in your territory.
4. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?
We process your personal information strictly for legitimate, proportionate business purposes, including:
- Order Fulfillment & Services: Processing orders, taking payments, dispatching deliveries with authorized couriers, handling returns, exchanges, and providing customer care.
- Client Experience & Private Salons: Providing tailored VIP styling, private fitting appointments, bespoke fashion advice, and omni-channel purchase history tracking across global boutiques.
- Brand Communications & Runway Alerts: Sending you editorial collection news, runway livestreams, boutique events, and customized offers where you have consented.
- Fraud Prevention & Security: Ensuring transaction security, verifying credit card integrity, and detecting illegal or fraudulent activities.
5. WHAT PERSONAL INFORMATION DO WE COLLECT?
We collect information you provide directly or generate automatically through your use of our site:
- Identification & Contact Data: Full name, billing and delivery addresses, email address, telephone numbers, date of birth, gender, and language preferences.
- Purchase & Payment Data: Items ordered, sizing, price, payment transaction identifiers, invoice records. (Note: Complete credit card numbers are handled via encrypted payment gateways and never stored on Balenciaga servers).
- Digital & Browsing Information: IP address, browser type, device operating system, pages visited, time spent, and referral URLs.
- Communications & Enquiries: Inquiries submitted to our Client Advisors, salon appointment booking details, and customer feedback.
6. WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?
We collect information when you browse our Website, register an account, subscribe to our newsletter, place an order, book a boutique appointment, participate in a salon event, or contact our Client Services team.
7. HOW DO WE COLLECT YOUR PERSONAL INFORMATION?
Information is collected directly through online forms and account setup, automatically through technical cookies and server log files, and in-person when visiting our flagship salons.
8. WHO ARE OUR THIRD-PARTY SOURCES?
We may periodically receive information from trusted third parties, such as certified fraud detection agencies (e.g. Riskified Ltd.), authorized couriers (FedEx, UPS, DHL), and payment service providers.
9. SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?
Providing certain personal information is mandatory to conclude contracts and deliver purchases. If you choose not to provide mandatory delivery and payment details, we will be unable to fulfill your order.
10. FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?
We retain personal information only for the duration necessary to satisfy the purposes outlined in this policy:
- Customer Account & Profiles: Retained for 5 years from the date of your last interaction with Balenciaga.
- Sales Invoices & Transaction Records: Retained for 10 years in accordance with French and European statutory accounting and tax regulations.
- Client Services Call Recordings: Retained for a maximum of 40 days for quality assurance and training.
- Email and Chat Inquiries: Retained for 5 years from the resolution date.
11. HOW DO WE PROTECT YOUR PERSONAL INFORMATION?
We implement rigorous technical, organizational, and physical security measures designed to protect your data against accidental loss, unauthorized access, destruction, disclosure, or alteration. All online payment data is encrypted using Secure Socket Layer (SSL/TLS) protocols.
12. WHERE DO WE TRANSFER & STORE YOUR PERSONAL INFORMATION?
Given the international footprint of Balenciaga and Kering Luxury Group, your information may be transferred and stored across secure servers located in the European Union, United States, and Switzerland. Where data is transferred to countries lacking an adequacy decision from the European Commission, standard contractual clauses (SCCs) are executed to ensure an equivalent standard of protection.
13. WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We share personal data on a strict need-to-know basis with:
- Entities within the Kering Group for centralized customer service and IT administration.
- Logistics and transport partners (FedEx, DHL, UPS) to process deliveries and returns.
- Authorized payment processors and certified fraud screening providers.
- IT hosting, cloud storage, and database management service providers.
- Judicial, regulatory, or public enforcement agencies where mandated by applicable legislation.
14. HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?
Our services and products are strictly not targeted at individuals below the legal age of majority in their jurisdiction. We do not knowingly collect personal data from minors.
15. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?
In accordance with data protection laws, you possess fundamental privacy rights:
- Right of Access: Request a copy of the personal information we hold about you.
- Right of Rectification: Request correction of inaccurate, obsolete, or incomplete records.
- Right of Erasure ("Right to be Forgotten"): Request deletion of your personal data where legal retention requirements no longer apply.
- Right to Restrict or Object to Processing: Object to processing for direct marketing or profiling purposes.
- Right to Data Portability: Receive your data in a structured, machine-readable format.
- Right to Withdraw Consent: Withdraw consent at any time without affecting the lawfulness of prior processing.
16. CAN THE PRIVACY POLICY CHANGE?
We may update this policy periodically to reflect evolving legal, technological, or operational standards. We will notify you of substantial changes by updating the "Last Updated" date at the top of this document or posting a prominent banner on our Website.
17. DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?
Yes. We use cookies and related tracking technologies to optimize navigation, remember your preferences, and present relevant communications. Please review our comprehensive Cookie Policy for detailed guidance.
18. HOW CAN YOU CONTACT US?
To exercise your privacy rights, file an inquiry, or speak with our Data Protection Officer (DPO) and compliance teams, you may reach us through:
- Dedicated Privacy Web Portal: balenciaga.privacy.keringapps.com/balenciaga
- Privacy & Data Protection Officer: [email protected]
- Brand Protection & Customer Inquiries: [email protected]
- Post: Balenciaga S.A.S. — Data Protection Officer, 16-18, rue Vaneau, 75007 Paris, France.