A. WHAT IS A COOKIE?
A cookie is a small data file (typically consisting of letters and numbers) downloaded onto your computer, tablet, smartphone, or other electronic device when you visit a website.
Cookies are widely used by luxury online retailers to ensure websites operate correctly and efficiently, remember user preferences (such as selected language, currency, and shopping bag items), and provide reporting telemetry to the website operators.
- First-Party Cookies: Cookies set directly by Balenciaga on balenciaga-us.com.
- Third-Party Cookies: Cookies set by an external domain or partner (such as analytics platforms, payment processors, or advertising networks).
B. WHY DO WE USE COOKIES?
We use cookies and comparable digital identifiers for the following reasons:
- To enable essential platform features, secure login sessions, and persistent checkout bags.
- To analyze how our site is navigated, identifying popular runway collections and optimizing speed.
- To remember your personalized settings, such as your country of residence and currency.
- To present editorial campaigns and tailored advertisements relevant to your style preferences across our digital boutique and advertising partner channels.
C. WHAT TYPES OF COOKIES DO WE USE?
In terms of duration, we use two main types of cookies:
- Session Cookies: Temporary files that exist solely during your current browser session. They are automatically erased when you close your web browser.
- Persistent Cookies: Stored on your device for a defined expiration period. They allow our website to recognize your device across multiple subsequent visits.
D. WHAT CATEGORIES OF COOKIES ARE ON OUR WEBSITE?
1. Strictly Necessary Cookies
These cookies are indispensable for our Website to operate. They include authentication tokens, security defenses, and shopping bag retention across page transitions. Without these cookies, services you have requested cannot be provided. Under applicable regulations, these cookies do not require prior consent.
2. Performance & Analytics Cookies
These cookies gather anonymized, aggregated information regarding how visitors interact with our boutique (such as page visit counts, time on page, and bounce rates). They assist our digital engineering teams in measuring site performance and enhancing user journeys.
3. Functionality Cookies
Functionality cookies enable enhanced personalization by remembering choices you make (such as your preferred boutique language, currency, or regional sizing). They may be set by us or by third-party providers whose services we have integrated into our pages.
4. Profiling and Targeting Cookies
These cookies may be set through our site by advertising and luxury media partners. They are utilized by these companies to build an interest profile and display tailored Balenciaga runway presentations on external web platforms. They do not store directly personal information, but uniquely identify your browser and internet device.
5. Social Cookies
Social cookies allow you to share content from our site directly onto social media networks (e.g. Instagram, TikTok, Facebook, Pinterest). They track your browser across external channels and build a profile of your interests.
E. DO WE SHARE DATA COLLECTED THROUGH COOKIES?
Information collected through cookies may be shared with companies within the Kering Luxury Group, authorized digital marketing agencies, technology infrastructure vendors, and digital advertising networks strictly in accordance with our Customer Privacy Policy.
F. HOW TO CUSTOMISE YOUR COOKIE SETTINGS
You have the full right to decide whether to accept or decline cookies (with the exception of strictly necessary cookies):
- Privacy Preference Center: You can modify your preferences at any time by clicking the "COOKIES SETTINGS" button above or via the link in our website footer.
- Browser Controls: Most web browsers allow you to manage cookie acceptance via settings (Chrome, Safari, Firefox, Edge). You can configure your browser to reject all cookies or notify you when a cookie is placed.
- Industry Opt-Out Platforms: You can manage third-party advertising cookies through recognized industry portals such as Your Online Choices or the Network Advertising Initiative.
G. CONTACT US
If you have any questions regarding our use of cookies, brand integrity, or tracking technologies, please contact our teams:
- Intellectual Property & Legal: [email protected]
- Brand Protection & Counterfeiting: [email protected]